The Blog

Practical advice for business owners on handling reviews, dealing with difficult customers, and protecting your reputation online.

Should you respond to every Google review?

Most business owners only bother with bad reviews. Here's why responding to all of them — including the five-stars — is worth the extra two minutes.

Does responding to Google reviews improve your ranking?

Business owners often wonder whether responding to reviews actually does anything for their search ranking. Here is what we know.

How Google reviews affect your local search ranking

Most business owners know Google reviews matter. Fewer understand exactly how they feed into where you show up in local search. Here's what's actually going on.

How to spot a fake Google review (and what to do about it)

Fake reviews are more common than most business owners realise. Here's how to spot them and what you can actually do about it.

How to get more Google reviews for your business (without being annoying about it)

More reviews means more trust and more customers. Here's how UK business owners actually get them — without spamming people or breaking Google's rules.

How to respond to a negative Google review (without making it worse)

Getting a bad review stings. But how you respond matters more than the review itself. Here's what actually works — and what to avoid.